Logo needs work

This sounds like an insignificant detail, but I think you should give some thought to the appearance of the name "Limes" on the face of your watches. It looks wrong in light of the image the watches otherwise project, and I think it is costing you market share.

Watches are status symbols, like it or not. They convey a complex set of messages about the wearer's values, self-image, and socio-economic position. The Limes watches are ideal for the affluent, quality-conscious and style-driven person who shuns the "me too" brands like Rolex and Heuer. The fit and finish of the Limes watches project an aura of exclusivity without carrying the baggage of a flashy brand-name. This is just the combination that I and others like me seek in a watch.

One of the primary considerations in purchasing a watch like Limes is that it not have a familiar name, and yet that it indicate somehow that it nevertheless lives in the same neighborhood as the familiar top brands. The logo, therefore, is a signal to the curious onlooker about the neighborhood that the watch lives in.

Unfortunately, the appearance of the Limes logo, joined with the tired-looking pair of branches, suggests one of the random names printed on fake luxury watches made in China. It really cheapens the looks of an otherwise well-designed product line.

I suggest you hire a good graphic designer to come up with a really elegant, simple-yet-opulent logo. It's harder than it looks, I know. But look at the very successful logo designs of Baume & Mercier, Panerai, and Bell & Ross. Something about those logos just says, "you might not have heard of me, but I'm a REALLY nice watch."

Just a suggestion; I wish you guys the best.